Basak Bitlislioglu is an accomplished marketing professional with extensive experience in performance marketing across various companies. Currently serving as the Head of Performance Marketing at Estrid, Basak has previously held multiple leadership roles at NA-KD.com, including VP of Performance Marketing and Search Engine Marketing Manager. Earlier career stages included positions at Trendyol Group as a Senior and Digital Marketing Specialist, as well as a Data Analyst role at Hesapkurdu.com. Basak began a career in performance marketing at Peak Games. Educational qualifications include a Bachelor's Degree in Economics from Boğaziçi University and participation in the Erasmus Programme at Sciences Po, focusing on Economics.