Daniela Defilippi

Daniela Defilippi has a diverse work experience spanning various roles and industries. Daniela began their career as an Assistant Commercial at Pacífico Seguros, where they handled policy processing, coordination with brokers, and report preparation. Daniela then served as an Office Manager at Woodbury Ski Area before joining Yamaha Motor del Peru as a Marketing Practitioner, where they were responsible for campaign implementation, visual merchandising, web page updating, and organizing national events.

Daniela's career in marketing started at Prima AFP, where they initially worked as a Marketing Analyst and later as a Senior Marketing Analyst. Daniela played a key role in brand positioning and corporate identification, developed value propositions by segment, and executed communication strategies. Daniela also organized sales conventions and recognition programs.

Moving on, Daniela joined Banco Ripley as the Head of Marketing Campaigns, where they developed communication strategies, designed the credit card's value proposition, and revamped the loyalty plan resulting in a significant increase in active customers and points exchanged. After that, they worked as the Head of Marketing at Miranda & Amado, implementing the firm's marketing area and leading the communication and public relations strategy. Daniela successfully re-launched the firm's social networks, achieving substantial growth in the Twitter and LinkedIn communities.

Currently, Daniela is working as the Head of Marketing and Business Development at Estudio Olaechea.

Daniela Defilippi's education history is as follows:

- In 2019, they obtained a Marketing Certificate from Northwestern University - Kellogg School of Management.

- From 2019 to 2020, they pursued a Master's Degree in Marketing and Commercial Management at Universidad Peruana de Ciencias Aplicadas.

- In 2011, they completed a Diploma in Customer Relationship Management (CRM) from Universidad Peruana de Ciencias Aplicadas.

- In 2010, they received a Graphic Design degree from Toulouse Lautrec.

- From 2004 to 2008, they earned a Bachelor of Business Administration and Marketing degree, ranking in the top ten percent, from Universidad Peruana de Ciencias Aplicadas.

In addition, Daniela has obtained various certifications, including Programming Foundations: Fundamentals, Content Marketing for Social Media, Cert Prep: PMI Agile Certified Practitioner (PMI-ACP), Google Analytics Quick Start, Instagram para empresas, Scrum: Advanced, Scrum: The Basics, Marketing on Instagram, and Marketing online avanzado: ROI en redes sociales.