Daniel Ortiz is a seasoned professional in product design and user experience, currently serving as a Behavioral Design Expert, CRO, and Product Designer at ESW since January 2024. Previously, Daniel led as a Behavioral Design Expert at Scalefast and worked as a UX/UI Lead at Sopra Steria, where responsibilities included mobile application design and the creation of design systems for clients such as BBVA, Bankinter, and Avant Money. Daniel's extensive background includes strategic and design direction in marketing and branding at Externa, collaborating with major clients like Google and Spotify, along with freelance work in graphic design and branding since 2001. Daniel holds a Master's degree in Behavioral UX and CRO from MrMarcel School and has additional qualifications in UX/UI and Graphic Design.
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