et al. was born from the belief that the traditional agency model is broken. Too often, clients find their accounts under-resourced and their press coverage lacking.

We're here to change that.

We cut through the noise and bureaucracy to focus on what really matters: getting your brand’s key messages in top-tier media outlets.

While measurement and reporting are essential, we don’t create KPIs as "justification" – everything we do is designed to drive real impact for your business. Benchmarks are important, but so is transparency about the actual effect PR is having. 

Our goal? To align your high-level brand and communication goals with the day-to-day dynamics of the newsroom. We act as the amplifier of your message and the eyes and ears of your industry.

To put it simply, choosing Et al. as your PR partner means two things: No bullsh*t. Just coverage.

et al.

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