Mathias Beke is an accomplished marketing and communication professional currently serving as Department Head of Media Services and Discipline Lead for Media Capability at Colruyt Group. As the founder of Brandquote since 2014, Mathias provides strategic planning and business development services to various agencies and advertisers. In addition, Mathias has extensive lecturing experience, teaching Advertising Technologies at IHECS and Social Media Strategy at Solvay Brussels School of Economics and Management. Previous leadership roles include Head of Digital at IPM Advertising, Chief Intelligence Officer and Chief Client Officer at Havas Belgium, and Managing Director Belgium at Social Lab Group. Mathias holds a diverse educational background, including a Master in Communication from IHECS and an Executive Master in Marketing & Advertising from Solvay Brussels School of Economics and Management.