We provide professional advice on digital marketing strategy including Online Marketing Plan development and campaigns execution. Our specialities covers: 
•	SEO
Optimizing organic positioning. Best practices definition. Establishment of criteria for the generation of content based on keywords and Meta Information. Link building. Evaluation of the evolution of organic positioning
•	SEM
Adwords PPC (search), Adwords (display) & Facebook CPM/CPC campaigns implementation. Affiliation CPL, CPA campaigns design and development. Landing page design and optimization using Google A /B and Optimization test tool. Remarketing campaigns. Conversion optimization. Budget management and control. Daily CTR / CPC campaigns monitoring and optimization. 
•	EMAIL MARKETING
 Defining direct marketing strategy (email marketing, newsletter, etc.).End-to-end e-mail campaigns design and execution.
•	SOCIAL MEDIA MARKETING
Facebook G+, Linkedin enterprise page design and set-up. Facebook viral contests, sweeptakes design, execution and community management.
•	ANALYTICS
Analysis of all online marketing activities; web data analysis and reporting using Google Analytics/Adwords reports (ROI, KPI's, CTR ...).
•	MARKETING AUTOMATION
Implementation of automation marketing software for lead capture processes, lead data management and customer/leads segmentation. Integration with CRM solutions for segmentation.
•	CONTENT MANAGEMENT - ECOMMERCE
 Implementation of CMS based websites OS (Joomla, Wordpress) and e-commerce platforms (Magento, Prestashop).

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etactica

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