ETC - Entertainment Technology Center @ USC
Christina Lee Storm is a prominent leader in the field of virtual production and emerging technologies, currently serving as Founder and CEO of ASHER XR and Co-Founder of PLAYBOOK PLBK Inc., where strategic initiatives focus on innovative narrative and multi-platform storytelling. With extensive experience at Netflix as the Head of Virtual Production and Vice President of Business Operations at DreamWorks Animation, Christina has significantly contributed to the advancement of virtual and immersive production technologies. Additionally, Christina holds leadership roles at the Academy of Television Arts & Sciences, including Governor of the Emerging Media Programming Peer Group and a member of the AI Task Force. Previous achievements include producing feature films and documentaries, spearheading content acquisition strategies, and founding Act One Digital Lab, which merges storytelling with technology for youth engagement.
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ETC - Entertainment Technology Center @ USC
The Entertainment Technology Center at the University of Southern California (ETC@USC) is a think tank and research center that brings together senior executives, innovators, thought leaders, and catalysts from the entertainment, consumer electronics, technology, and services industries along with the academic resources of the University of Southern California to explore and to act upon topics and issues related to the creation, distribution, and consumption of entertainment content. As an organization within the USC School of Cinematic Arts, ETC helps drive collaborative projects among its member companies and engages with next generation consumers to understand the impact of emerging technology on all aspects of the entertainment industry, especially technology development and implementation, the creative process, business models, and future trends. ETC acts as a convener and accelerator for entertainment technology and commerce through: Research, Publications, Events, Collaborative Projects and Shared Exploratory Labs and Demonstrations.