James Ayres is a seasoned professional in product design and strategy, currently serving as a Partner at Etcetera since 2024. They have held significant roles such as Design Director at Work & Co from 2015 to 2020, and Art Director at both Critical Mass and Grip Limited, working with notable clients like Apple, Coca-Cola, and Nike. Ayres has also contributed as a Design Intern at Underline Studio in 2007 and held advisory positions at Advisor.com and Better Off starting in 2022 and 2024, respectively.
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