Casey Malone

Casey Malone is an accomplished marketing professional with extensive experience in retention and lifecycle marketing. Currently serving as the Head of Retention and Lifecycle Marketing at Eternal since November 2024, Casey previously held multiple roles at The Athletic from October 2021 to October 2024, including Senior Director and Director of CRM. Early career highlights include Marketing Manager roles at Luxottica for Target Optical and Sunglass Hut, as well as Marketing Manager for Member Marketing at CaaStle, where Casey developed comprehensive marketing plans and customer segmentation strategies. Other notable experience includes serving as Marketing Manager and Coordinator at Crunch Fitness, managing strategic partnerships and multi-channel campaigns. Casey holds a Bachelor's Degree in Business Administration/Marketing from Northeastern University and studied at Lorenzo De' Medici.