Isabel Lepecki

Isabel Lepecki has extensive work experience in various companies and roles. Isabel is currently working as the Head of Marketing & Strategy Exteriors LATAM at Etex since May 2021. Prior to this, they worked as the Head of Insights - Customer Strategy at Grupo Intercorp from February 2020 to May 2021.

Before joining Grupo Intercorp, Isabel had a previous stint at Etex, where they served as the Head Of Marketing from May 2018 to February 2020. In this role, they were responsible for the overall marketing strategy, product positioning, innovation projects, pricing, and marketing campaigns. Isabel also successfully developed a loyalty platform called "Constructores del Futuro" and exceeded the company's goals.

Isabel has also worked as a Trade Marketing Manager at Anheuser-Busch InBev from January 2017 to May 2018, where they handled national trade marketing for beer brands in traditional channels.

Prior to that, Isabel held multiple roles at SABMiller from November 2013 to December 2016. Isabel served as a Portfolio Strategy Manager, where they were responsible for commercial strategy development, brand positioning, and innovation opportunities. Isabel also worked as a Strategy and Innovation Manager for Pilsen Callao, where they developed brand strategy plans resulting in a 16% growth in sales.

Before their tenure at SABMiller, Isabel worked at Procter & Gamble as a Beauty Care Commercial Manager, Assistant Brand Manager for Hair Care, and Assistant Brand Manager for Modern Channel. Isabel played a crucial role in developing commercial strategies and managing several product brands.

Isabel began their career as a Financial Analyst at Johnson & Johnson, where they worked on a global finance project and supervised financial processes. Isabel also had a summer internship at Mead Johnson Nutrition in the sales department.

Overall, Isabel Lepecki has a diverse work experience encompassing marketing, strategy, trade marketing, portfolio management, and finance in multinational companies such as Etex, Grupo Intercorp, Anheuser-Busch InBev, SABMiller, Procter & Gamble, Johnson & Johnson, and Mead Johnson Nutrition.

Isabel Lepecki completed a course in Customer Loyalty: a strategic approach at Northwestern University - Kellogg School of Management in 2020. In 2007, they pursued a Master's degree in Strategic Management at The London School of Economics and Political Science (LSE). Prior to that, they obtained a Bachelor of Science degree in Economia Financiera from the University of Essex, which they completed in 2007.