Jiaying (Joy) Shi

Social Media and Content Manager at etf.com

Jiaying (Joy) Shi has a diverse work experience that spans various industries. Jiaying (Joy) started their career in 2015 as the CEO and Founder of Joyful Orders, where they successfully managed an online shopping service, built a strong reputation on social media, and consistently interacted with customers. In this role, they also handled graphic design, website management, customer service, and order fulfillment.

During their time at S&P Global from 2020 to 2022, Jiaying worked in various social media marketing roles. Jiaying (Joy) was responsible for managing organic and paid content on multiple platforms, designing visually appealing graphics, and writing engaging copy. Jiaying (Joy) also led the launch of the company's new Instagram handle, achieving significant follower growth and impressive engagement rates.

In 2018, Jiaying worked as a Language Commons Assistant at the University of Virginia, where they organized intercultural linguistic events and provided technological support to students and faculty. Additionally, they collaborated with other student organizations and clubs to design promotional materials.

In 2019, Jiaying gained experience as a Marketing and Operations Intern at A++ TC Joy Network. Jiaying (Joy) learned to effectively use Chinese social media platforms for advertising and sales, conducted web analytics research, and collaborated on webpage and app design projects.

Most recently, Jiaying joined etf.com in 2022 as a Social Media and Content Manager. This role involves overseeing social media accounts and creating engaging content for the company.

Overall, Jiaying's work experience showcases their strong skills in social media management, customer service, graphic design, event planning, and sales. Jiaying (Joy) has a proven track record of achieving results and driving engagement.

Jiaying (Joy) Shi pursued their Bachelor of Science in Commerce with a specialization in Marketing & I.T. from the University of Virginia, where they studied from 2017 to 2021. In 2020, they participated in a study abroad program at the National University of Singapore, focusing on Business/Commerce. Additionally, in 2018, they had the opportunity to study abroad at Seoul National University. In 2017, Jiaying (Joy) Shi also participated in a study abroad program at Regent's University London. Furthermore, in 2016, they attended Sookmyung Women's University, primarily focusing on Korean Language. Jiaying (Joy) obtained the Learning LinkedIn certification from LinkedIn in January 2021.

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