ETHOS Event Collective
Jennifer Carlson has a comprehensive background in business development, event management, and photography. With experience in companies like ETHOS Event Collective, Sam & Friends Waconia, and 360 Destination Group, Jennifer (Willadsen) has a proven track record of driving success for clients and communities. Furthermore, their educational background includes a BES in Geography with a minor in Graphic Design from St. Cloud State University.
ETHOS Event Collective
A global crisis presented the team that created ETHOS with a unique opportunity to reflect upon how the hospitality industry was affected by a catastrophic disruption. Together, they had a moment of revelation to create a new company, change the things of the past that weren't working, and craft a culture that identified deeply with our core values. As a collective, we measure our success by our ability to impact others, knowing our destinations well enough to connect local businesses to local charities to use our business as a force for good and strengthen the local economy. The term for this process is Purposeful Planning, and it's how we ensure ROI for clients, hotel partners, and suppliers; and how we add value to every experience to make it more impactful and meaningful to attendees while positively affecting the community. Based on our team's extensive knowledge and deep seeded relationships in various locations, these are the destinations we are currently servicing: Amelia Island Chicago Grand Cayman (through a partnership with Red Sail Sports) Las Vegas Miami Monterey Carmel Napa Valley + Sonoma Orlando San Fransisco Savannah