ETHOS Event Collective
Solera Smith has a strong background in the hospitality industry, with experience in catering, conference services, and event management. Currently working at ETHOS Event Collective, Solera's focus is on improving return for clients and communities through destination and event management. Prior to this role, Solera has held various positions in reputable companies such as InterContinental Hotels Group, InterContinental Mark Hopkins San Francisco, and Joie de Vivre Hospitality. With a solid educational foundation from University of Nevada-Las Vegas and Santa Barbara City College, Solera brings a wealth of knowledge and expertise to the business development field.
ETHOS Event Collective
A global crisis presented the team that created ETHOS with a unique opportunity to reflect upon how the hospitality industry was affected by a catastrophic disruption. Together, they had a moment of revelation to create a new company, change the things of the past that weren't working, and craft a culture that identified deeply with our core values. As a collective, we measure our success by our ability to impact others, knowing our destinations well enough to connect local businesses to local charities to use our business as a force for good and strengthen the local economy. The term for this process is Purposeful Planning, and it's how we ensure ROI for clients, hotel partners, and suppliers; and how we add value to every experience to make it more impactful and meaningful to attendees while positively affecting the community. Based on our team's extensive knowledge and deep seeded relationships in various locations, these are the destinations we are currently servicing: Amelia Island Chicago Grand Cayman (through a partnership with Red Sail Sports) Las Vegas Miami Monterey Carmel Napa Valley + Sonoma Orlando San Fransisco Savannah