Lucas Vi Anna

Lucas Vi Anna is a versatile professional in branding and design, currently serving as a Brand and Product Designer at TripFlip, and as the Founder of y5, focusing on blockchain solutions. As Co-founder, Art Director, and Designer at ETHSamba, Lucas combines artistic vision with strategic insight. Lucas is also the Founder of INSANO Creative Lab, which emphasizes strong concepts, aesthetics, and usability to build emotional connections and audience loyalty. Previous roles include Filmmaker at Insano Branding n' Films, Creative Lead at FreeFlow Community, Art Director at Wacko, and Assistant Art Director at both NBS and Artplan. Educational credentials include a postgraduate degree in Art Direction and Advertising from ESPM and bachelor’s degrees in Journalism and Advertising from IESB.