Letitia Hristodorescu

Letitia Hristodorescu is a UK Business Development professional currently serving as UK Commercial Manager for Modern Channel and Traditional Channel (including Ethnic & World Foods) at ETi, with a focus on business development in the biscuits, confectionery, cake, snacks, cereal, chilled desserts, and wafers categories since November 2021. Prior to this role, Letitia held various positions at pladis Global from August 2017 to November 2021, including Customer Development and Revenue Management, where responsibilities included account management and revenue growth within branded biscuits, snacks, and confectionery sectors. Letitia's career also includes roles at Premier Foods, Reach Contact Field Marketing, UM London, Factory Media, and Leo Burnett, with expertise in commercial strategy, market analysis, and digital marketing. Academic credentials include an MSc in Strategic Marketing from Cranfield School of Management and several summer school courses on negotiation and economics from reputable institutions.