George Paige

George Paige serves as the Global Head of Brand at Etihad, responsible for the company's global brand strategy and alignment with commercial goals since May 2022. Additionally, George is an Advisory Board Member at CMO Council since June 2023 and previously held senior roles in brand strategy and marketing at Miral Experiences, where responsibilities included developing marketing strategies for entertainment assets and leading multi-park marketing initiatives. Prior experience at Merlin Entertainments included positions as Senior Brand Marketing Manager and Global Head of Loyalty, overseeing significant revenue streams and marketing campaigns for iconic attractions. Educational qualifications include a Bachelor of Laws with Honours from the University of Exeter and a Diploma in Management & Leadership from the Chartered Management Institute.