Etika Group of Companies
Anthrena Wee Lian Chu has a strong background in sales and marketing, with a focus on key accounts and brand management. Anthrena Wee started their career in 2005 at F&N Dairies Sdn Bhd, where they worked as an Assistant Brand Manager and later as a Brand Executive. In 2008, they joined Malayan Flour Mills Group as a Sales Manager, where they managed key accounts such as McDonald's and TGIF. From 2011 to 2013, they worked at Stanson Marketing Sdn Bhd as a Marketing Manager, responsible for developing and implementing marketing strategies. In 2013, they joined Etika Group of Companies as a National Business Manager, overseeing key accounts for the Convenience and Gas channel. Anthrena Wee later held the role of General Manager at Etika Fresh Milk and then was promoted to Vice President of the Sales Division. Throughout their career, Anthrena has demonstrated their expertise in managing sales revenue and volume targets, implementing marketing campaigns, and working with various industry channels and key accounts.
Anthrena Wee Lian Chu completed their education with a Diploma in Marketing from Polytechnic Kota Bharu, where they studied from 1999 to 2002. After that, they pursued further education at Universiti Malaysia Sabah, obtaining a Bachelor of Business degree with a specialization in Marketing from 2003 to 2005.
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Etika Group of Companies
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ETIKA - the only fully integrated Halal beverage company to offer all categories of beverages in the Malaysian market across 18 brands, making us a one-stop beverage partner of choice. At Etika, we recognise that our continued competitiveness is derived from our core competencies, supported by leading-edge performance standards and practices. Our Vision – “Happiness Made Simple” has been established to attract, engage, develop and reward our talents in order to deliver on more cohesive organizational objectives as well as driving high organizational performance. We are honoured to have won the following awards: 2019 Human Resources Excellence Awards - Excellence in Change Management (Silver); Excellence in Learning and Development (Bronze) 2019 Asia Recruitment Awards - Most Successful Recruitment Referral Scheme (Silver) 2019-2020 Employer Branding Awards - Asia’s Best Employer Brand and Best Employee Referral Program Today, Etika Group continues to make in-roads with its strong brand equity and multi-talented workforce. Our progressive existence is firmly embedded in our Mission – “Everything We Do Creates New Ways of Enriching Lives”. eXperience #LifeAtEtika with us here on LinkedIn. “Join Us, Inspire Us, Be Our Talent!” - That's our mantra!