Anthrena Wee Lian Chu

Vice President Sales Division at Etika Group of Companies

Anthrena Wee Lian Chu has a strong background in sales and marketing, with a focus on key accounts and brand management. Anthrena Wee started their career in 2005 at F&N Dairies Sdn Bhd, where they worked as an Assistant Brand Manager and later as a Brand Executive. In 2008, they joined Malayan Flour Mills Group as a Sales Manager, where they managed key accounts such as McDonald's and TGIF. From 2011 to 2013, they worked at Stanson Marketing Sdn Bhd as a Marketing Manager, responsible for developing and implementing marketing strategies. In 2013, they joined Etika Group of Companies as a National Business Manager, overseeing key accounts for the Convenience and Gas channel. Anthrena Wee later held the role of General Manager at Etika Fresh Milk and then was promoted to Vice President of the Sales Division. Throughout their career, Anthrena has demonstrated their expertise in managing sales revenue and volume targets, implementing marketing campaigns, and working with various industry channels and key accounts.

Anthrena Wee Lian Chu completed their education with a Diploma in Marketing from Polytechnic Kota Bharu, where they studied from 1999 to 2002. After that, they pursued further education at Universiti Malaysia Sabah, obtaining a Bachelor of Business degree with a specialization in Marketing from 2003 to 2005.

Links

Timeline

  • Vice President Sales Division

    June, 2022 - present

  • General Manager

    July, 2021

  • National Business Manger

    January, 2013