Willie Escobar Montanez

Willie Escobar Montanez is a seasoned creative leader with extensive experience in the fashion industry, currently serving as Chief Creative Officer at Shark Branding since August 2016, where responsibilities include spearheading the relaunch of the iconic FUBU brand and developing branding initiatives. Montanez has played a pivotal role in the revival of the Coogi brand and has held multiple creative positions within Gene Therapy Group Inc., overseeing brands such as Etonic and Lo Life Brand, which celebrates hip-hop culture. Additionally, Montanez founded and led brands like Makaveli Branded and Willie Esco, the latter achieving significant sales success. An alumnus of the Fashion Institute of Technology, Montanez possesses a robust background in brand-building and design, contributing to impactful projects and creating quality products within the apparel sector.