Ari Friedrich is a product leader, entrepreneur, and strategic advisor with over a decade of experience in both startup and corporate environments. They co-founded and served as CEO and CPO at Fitto World from 2016 to 2022, where they oversaw the development of innovative digital health solutions. Currently, Ari is a strategic advisor for cyber companies, guiding product marketing and operational excellence while also serving as a lecturer in product management at IDC Herzliya. Their previous roles include senior product manager at Cellebrite and technical product manager at Intel, demonstrating a strong background in SaaS, IoT, and software development. Ari is passionate about education reform through their founding of Mathari, aiming to enhance student engagement and skills.
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