Eli Shwartz currently serves as the Head of Marketing Strategy at eToro, focusing on bridging traditional banking with global fintech and driving digital transformation. Previously, Eli held the position of Head of Digital Marketing at Discount Bank from 2021 to 2025 and was a Category Marketing Manager at Unilever from 2015 to 2017. Earlier in Eli's career, they served as a Business Development Team Manager at Menora Mivtachim Group from 2011 to 2014.
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