Holly Jones is a seasoned Product Taxonomy Manager at etrailer since November 2019, where responsibilities include leading the taxonomy team, developing product taxonomies, and enhancing website navigation to optimize the consumer shopping experience. Holly conducts SEO research using SEMrush, identifies opportunities to boost organic search traffic, creates landing pages, and tracks performance metrics through Google Analytics and Google Search Console. Prior experience includes a Marketing Intern position at Protective Asset Protection, involving advertisement material development, LinkedIn content management, and competitor analysis, as well as a Desk Receptionist role at Sports Barn, focused on customer service and appointment management. Holly holds a Bachelor of Science degree in Marketing and Management from Truman State University, completed in 2019.
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