Etro
Ayoung Ji is a Senior Womenswear Designer currently at Etro since July 2023, with a prior position as Senior Womenswear Designer at Redemption from July 2014 to June 2023, where responsibilities included Haute Couture and Ready-to-Wear. Ayoung participated in the exhibition "Passion, Creation, Obsession" in collaboration with the National Chamber of Italian Fashion during Milan Fashion Week in February 2014 and took part in the Marie Claire Fashion Days fashion show in October 2013. Previous experience includes a brief role as a Fashion Designer in the 3D Design Studio at CELINE, where design proposals and garment patterns were created. Ayoung also worked as a Fashion Stylist assistant at Hia Magazine from 2011 to 2012 and served as a Fashion Design Intern at London Fashion Week from 2010 to 2011. Ayoung holds a Master of Arts in Fashion Design (Womenswear) from Istituto Marangoni, completed in 2014, and a BA (HONS) in Fashion Design from the same institution, earned in 2013.
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Etro
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ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.