Lorenzo Paolo Sdraffa is a seasoned Graphic Designer with extensive experience in both digital and print media. Currently employed at Etro since July 2016, Lorenzo specializes in the design of invitations, catalogs, newsletters, and advertising campaigns for diverse regions including Europe, the Middle East, and the Americas. Lorenzo co-founded The Twig Magazine and contributed as a graphic designer until July 2017. Previous roles include graphic design positions at Studio Prodesign and Echo Comunicazione d'Impresa, where Lorenzo worked on editorial and cover designs for notable publications. Additionally, Lorenzo briefly managed interactive systems for Sky Italia during the London 2012 Olympics and designed corporate branding for Malandra s.r.l. Lorenzo holds a diploma in Graphic Design from the Istituto Europeo di Design and studied Architecture and Design at the Liceo Artistico Statale di Brera.
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