Etro
Lorenzo Paolo Sdraffa is a seasoned Graphic Designer with extensive experience in both digital and print media. Currently employed at Etro since July 2016, Lorenzo specializes in the design of invitations, catalogs, newsletters, and advertising campaigns for diverse regions including Europe, the Middle East, and the Americas. Lorenzo co-founded The Twig Magazine and contributed as a graphic designer until July 2017. Previous roles include graphic design positions at Studio Prodesign and Echo Comunicazione d'Impresa, where Lorenzo worked on editorial and cover designs for notable publications. Additionally, Lorenzo briefly managed interactive systems for Sky Italia during the London 2012 Olympics and designed corporate branding for Malandra s.r.l. Lorenzo holds a diploma in Graphic Design from the Istituto Europeo di Design and studied Architecture and Design at the Liceo Artistico Statale di Brera.
Etro
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ETRO is New Tradition, the sum of artisan know-how and creative experimentation. The entrepreneurial venture began in 1968, when Gimmo Etro, the brand’s visionary founder, launched a production of highly prestigious fabrics using noble and natural fibres, which he embellished with original designs and innovative colour ways. In 1981 the furnishing textiles line made its debut. The Paisley motif used to enrich the first collection was set to become ETRO’s mark of identity. The product range added another string to its bow in 1984 with leather goods and the bag collection in Paisley jacquard fabric. The launch of the home accessories and complements collection, in 1986, and the creation of the perfumes division, in the late 1980s, consolidated the brand’s lifestyle concept. The 1990s saw the unveiling of the first men’s and women’s prêt-à-porter collections, their inventive and recherché style earning the label instant recognition. The materials, the workings and a special talent with prints are what make ETRO unique and unrepeatable.