Loreto González Merino

Loreto González Merino is the Head of Communication & Market Research at EtsFactory, focusing on accelerating investment strategies' international B2B sales growth. With experience as Director of Corporate Magazine at Diners Club Spain, Macroeconomy Section Manager at Expansión, and Business Editor & Translator at Europa Press, Loreto brings a wealth of expertise in market research, customer insights, and communication strategies. Their educational background includes degrees in Journalism, Economics, Customer Experience, and Sustainable Finance.