Chris Shepherd

Chris Shepherd is the Director of Engineering at Etsy, where they lead the Drive and Land Traffic initiative, overseeing multiple engineering teams focused on offsite marketing, SEO, and conversion optimization. With a strong background in software development, they previously held roles as Senior Engineering Manager and Engineering Manager at Etsy, as well as positions at organizations like Long Term Care Group and University of Wisconsin-Madison. Chris holds a BS in Computer Science from the University of Wisconsin-River Falls and has extensive experience integrating data architectures and machine learning into marketing strategies.