Olivia Liera is pursuing a Master of Science in Business Analytics at the Isenberg School of Management, complementing a Bachelor of Business Administration in Marketing from UMass Amherst. Olivia has gained valuable experience through various roles, including as a Marketing Intern at SEBANE and Texas PACE Authority, and currently at Tanganyika Wildlife Park, where they manage marketing efforts for conservation. In addition to their internship experience, Olivia operates a small business on Etsy, focusing on original artwork merchandise and digital marketing. They have also served as a Member Services Representative at the Merrimack Valley YMCA and a Customer Service Associate at UMass Amherst, where they contributed to enhancing customer engagement and support within the community. Through their work, Olivia aims to leverage data and strategic insights to drive growth in green energy and conservation initiatives.
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