Joana Moreira (She/Her)

Joana Moreira is a dedicated professional with extensive experience in social entrepreneurship and leadership roles. Currently serving as an Ashoka Fellow and CEO of Reformers, Joana has also held various pivotal positions within Movimento Transformers, including CEO, COO, and President. As a co-founder of MAD Panda, Joana focuses on supporting nonprofits related to animal welfare and environmental sustainability. Joana’s commitment to social impact is further demonstrated through participation in initiatives like Euclid Network and ChangemakerXchange, recognition as a Top 100 Woman in Social Enterprise, and mentorship roles at IES-Social Business School. Joana holds an Executive MBA from Católica Porto Business School and has been involved in several notable educational programs focused on social entrepreneurship and marketing management.