María Fernanda Lopez

María Fernanda Lopez is a seasoned Media Director with extensive experience in digital media planning and strategy, particularly for AAA accounts. Currently serving at Eureka&Co. since August 2022, María Fernanda previously held the position of Performance Manager at iCrossing Latam and Valtech. Prior roles include Head of Paid Media at Roll, Head Media Planner at Ingenia Agency, and Creative Dreams The Digital Agency, where María Fernanda focused on ROI, KPIs, content optimization, and data analysis. Additionally, María Fernanda has managed media strategies at PSafe Technology and served as Online & Off-line Media Manager at Canal 21, showcasing a comprehensive background in team leadership, content creation, and cross-language media management.