Sophia Xafa

Sophia Xafa is an experienced professional specializing in commercial development and marketing, currently serving as a Senior Commercial Development Officer at Eurobank since May 2024. Prior to this role, Sophia worked at Coca-Cola HBC for nearly a decade, holding positions such as Customer Marketing Premium Spirits, Senior Brand Manager for Water, and Customer Marketing Specialist for Ho.Re.Ca. & IC KAs. In these roles, Sophia developed and implemented comprehensive marketing strategies, managed brand portfolios, and led cross-functional initiatives. Additional experience includes positions at HEINEKEN and HELLENIC PETROLEUM Group, with a robust academic background that includes an MBA from the National Technical University of Athens and a master's degree in Economics and Business from Erasmus University Rotterdam.