Eurofarma
Fernanda Lima Inoguti is a seasoned marketing professional with extensive experience in product management across various sectors. Currently serving as a Senior Product Marketing Manager at Eurofarma, responsibilities include managing respiratory and urological product lines, as well as CNS and cardio metabolic products. Prior roles include senior product marketing management at Aché Laboratórios Farmacêuticos, overseeing gastro products, and brand marketing management at RB for infant formulas. Additional experience encompasses marketing roles at Vigor Alimentos and Unilever, where strategic marketing initiatives and performance analysis were key focuses. Educational credentials include a Bachelor's degree in Social Communication, postgraduate studies in Marketing Management and Digital Strategy, and ongoing postgraduate education in Health Access and Pharmacoeconomics.
Eurofarma
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Since its establishment in 1972, Eurofarma has been operating in the health industry, producing and marketing products and services to improve people's quality of life. Focused on generating shared value, it operates in the areas of Prescription, Nos-Prescription, Generics, Hospital and Oncology. It offers over 700 products, over 2,000 SKUs and serves 42 medical specialties. In Brazil, it covers 100 therapeutic classes, which represent 70% of prescriptions in the entire market. Operating in 20 countries, with manufacturing facilities in Brazil and industrial parks in six other Latin American countries, it generated net sales of R$ 7.1 billion in 2021, a growth of 23% compared to the previous year, and employs more than 8,100 people.