Jose Carlos de Lucca

Jose Carlos de Lucca, also known as Zeca, is an accomplished professional with extensive experience in business development and marketing within the pharmaceutical sector. Currently serving as the Business Development Senior Manager at Eurofarma since November 2022, Zeca previously held positions including BU Head at MDHealth, where responsibilities encompassed B2C healthcare professional education and marketing operations. As Marketing Director at Natulab, Zeca led a team that achieved significant growth, doubling sell-out figures within two years and positioning the company among the top ten in the Brazilian pharmaceutical market. Additional roles at Medley Indústria Farmacêutica and Hypermarcas S/A focused on brand management, strategic planning, and market analysis, further demonstrating a strong track record in driving business success through marketing initiatives. Zeca holds an Executive MBA from FGV - Fundação Getulio Vargas.