Eurofarma
Jose Carlos de Lucca, also known as Zeca, is an accomplished professional with extensive experience in business development and marketing within the pharmaceutical sector. Currently serving as the Business Development Senior Manager at Eurofarma since November 2022, Zeca previously held positions including BU Head at MDHealth, where responsibilities encompassed B2C healthcare professional education and marketing operations. As Marketing Director at Natulab, Zeca led a team that achieved significant growth, doubling sell-out figures within two years and positioning the company among the top ten in the Brazilian pharmaceutical market. Additional roles at Medley Indústria Farmacêutica and Hypermarcas S/A focused on brand management, strategic planning, and market analysis, further demonstrating a strong track record in driving business success through marketing initiatives. Zeca holds an Executive MBA from FGV - Fundação Getulio Vargas.
This person is not in any teams
Eurofarma
5 followers
Since its establishment in 1972, Eurofarma has been operating in the health industry, producing and marketing products and services to improve people's quality of life. Focused on generating shared value, it operates in the areas of Prescription, Nos-Prescription, Generics, Hospital and Oncology. It offers over 700 products, over 2,000 SKUs and serves 42 medical specialties. In Brazil, it covers 100 therapeutic classes, which represent 70% of prescriptions in the entire market. Operating in 20 countries, with manufacturing facilities in Brazil and industrial parks in six other Latin American countries, it generated net sales of R$ 7.1 billion in 2021, a growth of 23% compared to the previous year, and employs more than 8,100 people.