Laís Gurgel

Laís Gurgel is an accomplished marketing and project management professional with extensive experience in digital marketing and strategic leadership. Currently serving as Head of Digital Marketing at Eurofarma since January 2020, Laís previously worked at Valtech Brazil as a Senior Project Manager and Scrum Master, where responsibilities included streamlining business processes and improving CRM campaigns across LATAM for clients like Samsung and Sanofi. Laís's notable tenure at Wunderman involved managing major accounts such as Cielo and Shell, focusing on lead generation and site development. With a solid educational background, including an MBA in Business Management focused on Health and a Bachelor's in Information Systems, Laís combines technical expertise with leadership skills to drive successful projects and campaigns.