Gonzalo MacAya Bernad

Partnerships Activation Executive at Euroleague Basketball

Gonzalo Macaya Bernad is a skilled professional in sports management and business, currently serving as a Partnerships Activation Executive at Euroleague Basketball since February 2024. Previously, Gonzalo held roles at Euroleague Basketball, including Corporate Partnerships & Licensing Assistant, where responsibilities encompassed sales activations, event management, and social media performance analysis. Experience at FC Barcelona involved B2C sales and inventory management. Gonzalo's educational background includes degrees in Sports Management and Business Management and Technology from La Salle BCN, along with a Bachillerato in Social Sciences. Additional roles include contributions in marketing, social media, and junior golf instruction, showcasing a diverse skill set across various sectors.

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