Soon Yen Leong

Soon Yen Leong has over two decades of experience in business development and consulting, currently serving as a Senior Business Development Lead at Euromonitor International since February 2009. With a focus on enhancing brand awareness and strengthening client relationships, Soon Yen has held various titles within the company, including Head of Consulting and Senior Consulting Manager, where responsibilities included managing multi-cultural teams and overseeing high-value consulting projects. Prior experience includes co-founding start-ups in sourcing and the food and beverage industry, as well as serving as an adjunct lecturer in macroeconomics. Soon Yen's earlier roles at Euromonitor included Business Development Manager and Analyst, contributing to a robust track record in developing tailored market research solutions. Academic qualifications include a Master of Commerce from UNSW and a Bachelor of Business from Monash University.