European Guanxi
Giulia Interesse is an experienced professional with a focus on public policy, social media strategy, and editorial work. Currently serving as an Associate Editor at Asia Briefing Ltd. since April 2022, Giulia produces original research on China’s industries and economy. As a Co-Founder of Chinaly and a Social Media Strategist for Fastlane, Giulia manages multiple client accounts while overseeing content creation and strategy. With a background in research at Peking University, covering innovation and social policy, and previous roles including Overseas Department Director at Social Responsibility Practitioners and contributing author positions, Giulia combines strong academic credentials with practical experience in content development and strategic communications. Academic achievements include a Research Fellowship in Public Policy from Peking University and extensive coursework in related fields.
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European Guanxi
European Guanxi is a non-profit organization represented by the the dedication to developing an empowered network of young European professionals, scholars and students who will impact the dynamics of the EU-China relationship on all fronts. The objective is to create a space of dialogue and analysis on EU-China relations to better understand the opportunities and challenges of the XXI century. The very name of “European Guanxi” embodies the purpose of this organization. Although the term “关系” (guanxi) can be translated as “relationship” or “connection”, its meaning is much more profound and its importance stems from the historical centrality of personal networks in Chinese social life. As enriching relationships requires the will and effort to actively speak to and understand each other, European Guanxi similarly advocates and actively works towards higher levels of mutual understanding, trust and cooperation between the European Union and China. Founded in Barcelona in September 2020 and connecting people based all over Europe and China, our members are an active and integral part of the international community interested in China. We expect to expand our network to other European and Chinese cities.