European Travel Commission
Ana Jemec Špik is currently the Head of Data Analytics Hub at the Slovenian Tourist Board. Ana also holds positions at the European Travel Commission as the Vice Chair of the Marketing Intelligence Group and as a member of the Market Intelligence Group and Market Intelligence Committee. In the past, Ana worked in various roles in the tourism industry and has a Master's degree in Tourism from the University of Ljubljana. Ana has a strong background in research and market intelligence within the tourism sector.
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European Travel Commission
The European Travel Commission (ETC) represents the national tourism organisations of Europe. Established in 1948, ETC’s mission is to strengthen the sustainable development of Europe as a tourist destination and to promote Europe in third markets. Our 36-member tourism boards work together to build the value of tourism for all the diverse European destinations through co-operation in sharing best practice, market intelligence and promotion.