Patricia Seguro

Patricia Seguro is a seasoned professional with extensive experience in business intelligence and data analytics in the tourism sector. Currently serving as the Director of Business Intelligence at Turismo de Portugal since June 1995, Patricia has led various research initiatives, including surveys on hotels, private accommodations, and overtourism, while collaborating with Statistics Portugal on significant studies. Patricia holds memberships in various committees, including the Market Intelligence Committee at the European Travel Commission and the Working Group of Experts on Measuring the Sustainability of Tourism with the World Tourism Organization. Educational qualifications include a BSc in Psychology with a focus on Social and Organizational Psychology from Instituto Superior de Psicologia Aplicada, an Executive Program in Digital Marketing Management from Católica Lisbon School of Business and Economics, and public administration studies at Iscte - Instituto Universitário de Lisboa.