Don Knox

Don Knox is a seasoned event technology and sales executive with more than 30 years of experience leading and growing businesses at the intersection of live events, emerging technologies, and strategic revenue generation. They are the founder and CEO of Event Foundry (since 2022), a turnkey agency delivering high-ROI campaigns for exhibitors, sponsors, and attendees at global B2B conferences and trade shows. They currently serve as GTM Lead - US at Snapsight (2025–Present). They previously were Sr. Director, Client Solutions at Zenus, Inc. (2024–2025) and served on the sfBIG advisory board (2019–2025). Earlier roles included VP, Global Events – ad:tech at dmg world media (2005–2010) and Director of Custom Events / Associate Publisher at Penton Media (1996–2005), where they helped drive revenue growth and digital strategy.