Kerrin Merkel is a seasoned marketing professional currently serving as the Senior Online Marketing Manager for EVENTIM.Light at CTS EVENTIM AG & Co. KGaA since August 2019, with responsibilities that include developing and implementing marketing strategies, managing email marketing, and introducing marketing automation tools such as Salesforce Pardot. Prior to this role, Kerrin held various marketing positions at Hermes Germany GmbH from August 2013 to July 2019, ranging from Marketing Manager to Junior Marketing Manager, where project leadership in integrated brand campaigns and influencer marketing was emphasized. Earlier experiences include roles in sales at Esprit, marketing internships at Koelnmesse GmbH and IBM Deutschland GmbH, and a foundational education in Strategic Marketing Management and International Business from notable institutions.
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