Larry Mogelonsky

Larry is the founder and chief executive officer of LMA, an award-winning creative agency specializing in the hospitality and tourism industries based in Toronto. Larry is one of the most highly published writers in the field of hospitality marketing and management, syndicated weekly in six leading industry publications. He serves as a contributing editor to Canadian Lodging News, HotelNewsNow, Hotel Executive, eHotelier and Hotels Magazine. He is an associate of G7 Hospitality and a member of both Cayuga Hospitality Advisors and Laguna Strategic Advisors. LMA served as strategic creative director for Preferred Hotels and Resorts Worldwide. In addition, LMA works with hotel clients in North America, Asia and Europe, in addition to handling Canadian tourism for several worldwide governmental agencies. Prior to LMA, Larry spent several years as managing director at Bozell Canada, creating their hospitality division, which served Four Season Hotels, Howard Johnson, and American Airlines. Larry began his career at Procter & Gamble as brand manager for Crest, Scope, Secret, and Pampers , and later as category manager for Frito-Lay (PepsiCo). Larry holds a Honors Bachelor of Engineering degree from Concordia University (Montreal), a Masters of Business Administration from McMaster University (Hamilton), and is a registered Professional Engineering accredited in the Province of Ontario.