Sharon Dawson

Sharon Dawson is a seasoned digital marketing professional with extensive experience in managing and optimizing paid media campaigns across various platforms. Since May 2025, Sharon has served as the Paid Media Manager at EverConnect, focusing on performance-driven strategies for Google Ads and Microsoft Ads. Prior to this role, Sharon was the Paid Search Marketing Manager at Shutterfly, where management of a $3 million monthly budget led to significant improvements in return on ad spend and conversion rates. Sharon's experience also includes roles as a Digital Marketing Manager at commercetools and TheeDigital, where strategic campaign management and SEO initiatives were pivotal in driving traffic and conversions. Earlier in the career, Sharon held the position of Corporate Webmaster at Burt's Bees, successfully managing multiple websites and contributing to substantial online sales growth, and began as a Digital Learning Coordinator at Wake County Public School System, significantly enhancing programming revenues.