Alex Freund

Alex Freund is an experienced creative professional with a diverse background in directing and branding across fashion and beauty industries. Currently serving as a Fractional Creative Director at Everlane since 2025, Alex also founded VVEEKENDS Creative Bureau in 2018, collaborating with notable brands such as H&M, Nike, and American Ballet Theatre. Previously, Alex held key positions including Head of Global Creative at OPI and Banana Republic, where significant rebranding initiatives were executed. With a strong foundation established during roles at L'Oréal, True Religion, MAC Cosmetics, and Gravure, Alex is recognized for effectively crafting compelling visual narratives and leading transformative brand strategies. Alex holds a BFA in Photography from Parsons School of Design and has furthered education at UCL.