Jasmine Cousin

Manager, Digital Content, Global Digital Strategy, & SEO at Everlane

Jasmine Cousin is an accomplished digital content and international growth manager with extensive experience in e-commerce and strategic marketing. Currently serving as the Manager of Digital Content, Global Digital Strategy, and SEO at Everlane since March 2022, Jasmine has successfully contributed to a $1.7M increase in international business through effective pricing, logistics, and media initiatives. Jasmine previously led a $20 million international business as the International Growth Manager, focusing on profitability analysis and growth strategies across 150+ countries. jasmine's earlier roles include managing a $50 million e-commerce business at Stuart Weitzman and various merchandising positions at AMERICAN EAGLE OUTFITTERS INC. and Neiman Marcus. Jasmine holds a BSBA in Marketing and International Business from Georgetown University and has studied design management at Parsons School of Design.

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