EverPass Media
Mackenzie Matheson is an Associate Marketing Manager for Sports Programming at EverPass Media since September 2025. Prior experience includes roles as a Senior Analyst and Search Marketing Analyst at Digitas North America from June 2023 to August 2025, and as an Account Executive at Form & Function Marketing between March 2022 and June 2023. Mackenzie has also contributed as a Research Assistant at Northwestern University and held marketing internships at Dyson and bekome. Beginning a career as a Social Media Coordinator at SocialTech.ai, Mackenzie supported the organization’s mission to enhance social and economic agility for working learners. Mackenzie holds a Bachelor of Science degree in Communication Studies, Political Science, and Integrated Marketing Communications from Northwestern University.
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EverPass Media
EverPass Media stands at the forefront of a new era for commercial establishments, bridging the gap between traditional viewing and modern streaming within the sports broadcasting landscape. Born from a strategic partnership between RedBird Capital Partners and the NFL, our exclusive rights to NFL Sunday Ticket ensures sports fans at bars, restaurants, and hotels can continue their cherished Sunday traditions. Our innovative approach caters exclusively to commercial venues, addressing the unique challenges they face in today's fragmented broadcast environment. Our recent acquisition of the Peacock sports package further solidifies our commitment to providing a diverse and premium sports content library, with more to come. As the media landscape evolves, EverPass Media remains dedicated to making every game day an unforgettable experience for businesses and fans alike.