Lena Schulze

Lena Schulze currently serves as the Head of Retention & Content at everydays GmbH since October 2024. Prior to this role, Lena was the Head of CRM & Content at HER ONE from September 2021 to August 2024, and the Head of Content & CRM DACH at HelloBody from November 2017 to May 2021. In various capacities, Lena has exhibited expertise in team leadership, C-level reporting, channel strategy, budget allocation, performance evaluation, creative content planning, and retention strategies, with a strong background in social media marketing and CRM. Lena began a career in marketing with positions as a Junior Marketing Manager and Online Marketing Intern, along with experience in market research at Psyma. Lena holds a Bachelor of Science degree in Psychology from FAU Erlangen-Nürnberg and an A Level from Christoph-Jacob-Treu Gymnasium Lauf.