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Andrea M.

Performance Marketing Analyst at EveryMundo

Andrea M. has worked in various roles in the digital marketing and construction industries since 2012. Andrea began their career as a Project Manager, Quantity Surveyor, and Interior Designer for various construction companies. In 2018, they took on the role of Digital Marketing Executive at Nainamun, where they revamped website content, planned organic and paid content for 25+ brands, and developed 45+ paid advertising campaigns. In 2019, they worked as a Verification Specialist at Veriff, where they verified 10,000+ documents and authored 5 papers for training purposes. In 2021, they became a Digital Marketer, where they created scheduled and monitored content for 11+ brands' digital channels and submitted and executed 45+ campaigns. Most recently, in 2022, they were hired as a Performance Marketing Analyst at EveryMundo, where they managed and optimized more than 100 sub-accounts, 12,000 campaigns, and over 100,000 ads for 3 overseas airlines, across two advertising platforms, Google Ads and Microsoft Ads. Andrea also oversaw an overall monthly advertising budget of almost 320,000 US dollars to generate 25,000,000 US dollars in revenue on average.

Andrea M. completed their degree in Arquitectura y Diseño at the Universidad Técnica de Ambato from 2009 to 2013. Since then, they have obtained a variety of professional certificates, including a Facebook Social Media Marketing Specialization from Coursera in February 2021, an Engineering Project Management Specialization from Rice Business - Jones Graduate School of Business via Coursera in January 2021, a Graphic Design Elements for Non-Designers Specialization from the University of Colorado Boulder via Coursera in November 2020, and Google Ads Measurement, Display, and Search Certifications from the Google Digital Academy (Skillshop) in October 2022. Additionally, they have obtained Content Marketing and Inbound Marketing Certificates from HubSpot Academy in March 2021.

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Timeline

  • Performance Marketing Analyst

    October, 2022 - present

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