Marco Escobar

Performance Marketing Data Analyst at EveryMundo

Marco Escobar has three years of professional experience. In 2019, they worked as an Assistant of Sales at Bosch, where they were responsible for creating sales dashboards by product category and assisting in the creation of sales promotions. In 2020, they worked as a Coordinator of Trade Marketing at FERREMUNDO S.A., where they coordinated sales strategies in the traditional, retail, and e-commerce channels, and participated in the creation and implementation of the company's e-commerce channel. Currently, they work as a Performance Marketing Data Analyst at EveryMundo, where they are responsible for implementing GA tracking across websites, setting up real-time tracking for proprietary tools and products, and creating monthly and ad hoc reports.

Marco Escobar completed a Licenciatura in Ciencias Empresariales from Universidad Espíritu Santo between 2015 and 2019. Marco then pursued a Maestría in Analytics, Innovation & Technology from INCAE Business School between 2021 and 2022. Additionally, they obtained a Data Analyst in SQL certification from DataCamp in January 2023, and a Data Scientist with Python certification from DataCamp in February 2022.

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Timeline

  • Performance Marketing Data Analyst

    July, 2022 - present