Evil Empire
Xin Yang is currently working as a Marketing Manager at Evil Empire, overseeing the Chinese market for Dead Cells. Prior to this, Xin served as a Senior Planner at Chengdu Airuiqi Culture Communication Co., Ltd., where they worked on various game products from top companies like Tencent, NetEase, Blizzard, and MIHOYO. Additionally, Xin is a Co-Founder of Visual Youth Empowerment Initiative, where they utilized social media to provide scholarship and professional opportunities to over 12,000 followers. Xin holds a Master's degree in Creative Business and Social Innovation from EDHEC Business School and a Bachelor's degree in International Economics and Trade from Southwest University for Nationalities.
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Evil Empire
We’re an independent game studio focused on the creation of compelling, sustainable and creative original IP. Founded in 2019, we’ve successfully built a financially sustainable team of professional game developers by focusing on our key strategy of reducing financial risk for the company while building capacity for creative risk taking. Translation, continue Dead Cells live-ops on behalf of Motion Twin, use our rev-share on that game to finance our own productions. Next is the obvious but oft overlooked statement that teams build games and that teams are made up of people. Everything we do is driven by the question, how will this make our teams better? We strive for excellence and want to work with creative people, but we’re also laser focused on making a change in the culture of the games industry at large, notably through our zero crunch policy. At the end of the day, we’re a studio of people passionate about making games and making a sustainable career out of it, rather than betting the farm on a passion project that will end up killing us.