Evil Twin PR
Catherine Fornell Hallberg is an experienced public relations professional with a strong background in account management. Currently serving as Junior Account Director at Evil Twin PR since July 2020, Catherine has progressed through various roles including Senior Account Manager and Account Executive. Previous experience includes a position as Account Executive at GTI, contributing to the agency's recognition as Travel PR Agency of the Year at the Mumbrella Travel Marketing Awards 2020, and internships at Kate & Co Publicity and Events and DamnGoodAgency. Catherine holds a Master's degree in Public Relations & Advertising from UNSW and a Bachelor's degree in Media and Communication from Jönköping University, complemented by early educational achievements in business. Key clients managed include Wild Bush Luxury, LATAM Airlines, and New Caledonia Tourism.
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Evil Twin PR
Evil Twin is a Sydney based boutique public relations agency, comprising a small team of honest, creative, hardworking and passionate individuals committed to achieving results above and beyond clients’ expectations. We love PR, we work hard at it, and we get results because of it. After over a decade spent working in public relations, marketing and advertising, Head Twin Jane founded Evil Twin PR to provide the level of service, honesty, care and professional relationships that she found was lacking in traditional agencies. The Evil Twin team’s professional experiences spans a variety of industries including fashion and beauty, food and FMCG, music and the arts, and luxury real estate. Evil Twin PR’s vast experience comes from work in-house, in agencies, and in a freelance capacity, but what is common to every Twin is a genuine passion for PR – and it’s an enthusiasm that is evident in all that we do, and to all whom we meet. Evil Twin PR’s focus is exactly that – PR – and devilishly good PR at that! We provide PR that is creative and engaging, but that still makes business smarts and achieves the results that our clients want. Evil Twin PR loves public relations, and clients love Evil Twin because our focus is on them, on their brand, and on getting that brand in front of the eyes, ears and into the hands of their target market. Through strategic public relations, and all that it entails, Evil Twin PR keeps working to ensure that our clients are happy, and consider us an extension of their teams.