Craig Dipaolo

Craig DiPaolo is an accomplished brand copywriter with extensive experience in the outdoor retail industry. Currently serving as a Brand Copywriter at evo since September 2020, Craig collaborates with creative teams to develop concepts and copy for various marketing initiatives. Previously, Craig dedicated two decades to REI, starting as a Writer/Editor and advancing to positions such as Senior Copywriter and Senior Editor within REI Brand Lab, where major contributions included creating branding guidelines and managing ecommerce copy teams. Earlier experience includes roles at Orvis, where Craig held multiple editorial and copywriting positions. Craig holds a Bachelor of Arts in English Language and Literature from the University of Vermont.